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About Jay Henry

Fractional CMO, GM, Product Manager, Sales Director

OFFICE HOURS: M/T/W 6am-5pm Th/F 8am-4pm
All times Pacific Time Zone GMT-8

EXPERIENCE

CMO, Sr. Product Manager

Ringgold, Inc.

9 Years

Responsible for:

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  • Product Management

  • Business Strategic Planning

  • Branding & Collateral

  • Sales Management / P&L

  • Vendor and Project Management

Created strategic roadmaps, planning documents, SWOT analysis, and financial projections for new initiatives and product offering.

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Managed outside development and project resources to redesign UX and backend architecture for flagship client-facing service portal.

 

Managed international sales team (increased sales 15% YoY).

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Recommended CRM solution and drove successful implementation.

Director, Digital Services

Blackwell North America

7 Years

Initially hired into Sales to develop new markets; Identified mid-tier libraries as highest potential market segment. Developed sales strategy, and built service team. Added 35+ profitable customers per year.

 

Promoted to guide product development and marketing for digital offerings.

 

Partner recruitment and negotiation to design, develop, and deploy aggregated e-book platform.

Producer & Publisher Liaison

Ingenta

2 Years

First job after leaving Insurance for Tech - third US hire charged with building operations and building bridges to the UK.

 

For two years I was instrumental in building and training the US sales staff, working with publishers, facilitating marketing activities, and assimilating a design firm we purchased for web design.

 

I also worked directly with the BIDs staff at the University of Bath to improve the quality of publisher metadata and the creation and interchange processes.

VP of Sales Commercial Lines 

Stonebraker McQuary Agency Group

7 Years

Where I learned to sell, run a business, and manage clients​

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  • Account management

  • Community Engagement

  • Risk Management

  • Specialized in Contractors, Manufacturing, and Oil & Gas Distributors

Principal Consultant

Pacific Metacom

3 Years

Part-time consulting on project and contract basis.

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Product & Business Development

Strategy and Management services to build your business


Specialties:

  • Product and program development

  • Market research and GTM

  • Sale systems and approach consulting [CRM, outbound comms, branding]

  • PID audits and implementation w/in publishing workflows

  • Direct customer engagement - messaging, B2B relationship development, promotions

  • Technology development management [agile values]

  • E-Commerce, Inventory Management, Payment Systems


Let's make a plan and get it done together!

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